Publications

• 2001 Raman Microimaging Study of Interfacial Profiles of Hydrogels,
  R. Appel, T. W. Zerda, Z. Hu
  J. Appl. Polym Science (2001)
  
  
• 2001 Direct Observation of Interfacial Profiles of Polymer Gels During the Phase Transition by Raman Microimaging
  R. Appel, T. W. Zerda, C. Wang and Z. Hu
  Polymer, 42, 1561 (2001)
  
  
• 2000 Raman Microimaging of Polymer Blends
  R. Appel, T. W. Zerda and W. H. Waddell
  Appl. Spectroscopy 54, 1559 (2000)
  
  
• 1999 Micro-Raman Investigation of Nanocrystalline GaN, AlN, and an AlGaN Composite Prepared from Pyrolysis of Metal Amide-Imide Precursors
  J. Coffer, R. E. Wells, J. F. Janik, R. Appel, and T. W. Zerda
  Chem. Mater., 11, 20 (1999)
  
  
• 1998 Application of Raman Microimaging in Characterization of Polymers
  R. Appel, T. W. Zerda and W. Waddell
  Rubber World, 219, 32 (1998)
  
  
• 1998 Direct Observation of Polymer Network Structure in Macroporous N-isopropylacrylamide gel by Raman Microscopy
  R. Appel, T. W. Zerda, and Z. Hu
  Macromolecules, 31, 5071(1998)

Market Reports

• Medical Devices
  • European market study on craniomaxillofacial (CMF) and hand surgery tools and fixation devices.
    End user and competitor analysis.
  • Preparing the launch of a new product in the field of inguinal hernias (opportunity analysis).
    European market continuous measurement project with respect to mesh hernia products.
    
    
• Wound Care
  • Opportunity analysis for the introduction of a new liquid film dressing product in Europe.
  • Haemostasis Study Europe.
  • Analyzing the purchasing process of advance wound care products.
    
    
• Pharmaceuticals/Diagnostics
  • Global study to determine design parameters for future automatic nucleid acid testing (NAT) systems.
  • General assessment and future demand of blood banks on a global scale.
  • General assessment of the molecular testing market in Europe.
  • Global study of the market for osteoporosis treatment products.
  • Opportunity analysis for Point of Care (POC) testing in selected European countries.
    
    
• IT-Healthcare/Imaging
  • Assessment of healthcare IT system installations and future outlook in Europe.
  • Assessment of the installed base of radiography equipment and the future of computer radiography (CR) and direct radiography (DR) in Europe.
  • Hospital information systems (HIS) market report for Europe.
  • Picture archiving and communication systems (PACS) market report for North America and Western Europe.
  • Assessment of reimbursement rates and actual costs for the diagnosis of heart conditions in Europe.
  • Analysis of the Key European Healthcare IT Markets.
  • Opportunities in the German Orthopedist Market.

   

Books that I used to teach

• Fred R. David: 'Strategic Management: Concepts and Cases',
  ISBN: 7-302-12680-1.
  
• 'Harvard Business School Cases: Strategy',
  ISBN: 7-300-06675-5/F.
  
• SQA: 'International Trade and Payments',
  ISBN: 978-7-80221-237-4.
  
• SQA: 'International Marketing: An Introduction',
  ISBN: 7-80169-971-8.
  
• L.G. Schiffman, L.L. Kanuk: 'Consumer Behavior',
  ISBN: 7-302-09081-5.
  
• SQA: 'Training and Developing the Workforce',
  ISBN: 7-80169-967-X/9.
  
• Stephen P. Robbins: ‘Organizational Behavior',
  ISBN: 7-302-11381-5.
  
• Armstrong, Kotler: ‘Marketing: An Introduction',
  ISBN: 0-13-127312-4.
  
• Armstrong, Kotler: ‘Principles of Marketing',
  ISBN: 0-13-108830-0.
  
• Pride, Hughes, Kapoor: ‘Business',
  ISBN: 0-395-90079-4.
  
• Peacock et al., ‘Financial Management',
  ISBN: 1-74009-787-4.
  
• Robert C. Higgins, 'Analysis for Financial Management',
  ISBN: 0-256-16703-6.
  
• Ralph D. Sawyer, ‘Sun Tzu: Art of War',
  ISBN: 0-8133-1951-X.

Client References

Client references can be provided upon request.